By Len Ziehm
FRENCH LICK, Ind. – If ever there was a comeback story in the golf business, it is the one unfolding at French Lick Resort.
This little town of the same name in southern Indiana, near Louisville, was the home to one of the popular vacation retreats in the United States in the early 1900s and its two stately hotels reflect that. The French Lick Hotel (now with a 24-hour casino added) has 443 rooms and suits and dates back to 1845. The West Baden Hotel, with 243 rooms and suites, was built in 1902.
French Lick went through a lengthy economic downturn after its heyday years, with its only claim to fame was being the boyhood home of basketball great Larry Bird. Now that’s all changed.
The original French Lick had an 18-hole course designed by one of the architectural greats, Donald Ross. He opened it in 1917 as The Hill Course, and the 1924 PGA Championship (won by no less a legend than Walter Hagen) was staged there. The course also hosted LPGA and Senior PGA Tour events before a $5 million renovation. In 2005 it re-opened as The Donald Ross Course.
The original French Lick also had an 18-holer designed by Tom Bendelow, perhaps the most prolific architect in golf’s early years in the United States. Bendelow did his creating in 1907, when The Valley Course opened. It also went into disarray and was renovated in partnership with US Kids Golf as a nine-holer. It’s now called the Valley Links course.
Then came the arrival of Pete Dye, arguably the most famous architect of this generation. His most famous creations include TPC Sawgrass in Florida, Whistling Straits and Blackwolf Run in Wisconsin, The Ocean Course at Kiawah Island Resort in South Carolina, Oak Tree in Oklahoma and Honors Course in Tennessee.
Dye, by now in his 80s, created a spectacular course to further spur the French Lick revival. That layout opened in 2009 and hosted a PGA event – the Professional Players National Championship – a year later. It hosted the Big Ten men’s event this year, and will also host it in 2013 and 2014 while The Ross hosts the Big Ten women’s championship at the same time.
Though he’s designed or co-designed about 300 courses world-wide, Dye said his namesake course at French Lick is “probably the biggest construction job I have ever had. This is the most interesting inland site I have built on.’’
Still, the French Lick experience continues to grow. This year the resort took over the management of Sultan’s Run in nearby Jasper. It’s an 18-holer designed by one-time Dye protégé Tim Liddy and has a memorable waterfall on its closing hole.
“That’s one of the most talked-about holes in Indiana,’’ said Dave Harner, French Lick’s director of golf. “But there’s not a bad hole, and that course is a contrast to both of ours. While (the Dye and Ross layouts) are more links style, this is a parkland course with tree-lined fairways and a far amount of elevation.’’
Sultan’s Run, built in the 1990s, is a challenging 7,100 yards and increases the options available to French Lick’s golf-playing guests. It’s about 20 miles from the resort, but transportation can be provided.
Harner is every bit as enthusiastic about the good things happening on the Valley Links. Upon its re-opening the resort offered a junior certification program for residents that allowed youngsters 12 and under to play free if accompanied by an adult who played a half-price.
That plan was more recently stretched to include resort guests. Valley Links has six sets of tees, the shortest providing a layout of 1,100 yards to even 5- and 6-years can play it.
“Our junior program is noteworthy,’’ said Harner, “and it’s been starting to get attention lately. For years we thought the juniors were more of a nuisance, and now we realize we should have taken better care of them.’’
The entire golf world is realizing that in these tough economic times, but French Lick is doing something about it.